Online Tech brings you a new series on PCI Compliance by Adam Goslin, Co-Founder of High Bit Security, a full service security company specializing in Payment Card Industry Data Security Standards Compliance and Penetration Testing. PCI compliance is important for all of our clients who hold and handle credit card information. The series will explain the six objectives of PCI DSS and how to maintain PCI compliance for your company. We hope that you find it useful and we welcome your feedback.
The next installment in this series covers the second principle of PCI DSS compliance – Protect Cardholder Data.
This principle literally sets the tone for your entire PCI DSS compliance effort scope. For those commencing with Payment Card Industry Data Security Standard compliance, your first objective should be to mitigate and preferably avoid the storage (in any form), receipt (in any form) and transmission (in any form) of cardholder data. Further, one should take steps to minimize the number of physical / logical devices within the cardholder data environment.
Of course, this begs the question “What is cardholder data?”. Cardholder data is comprised of the card number on the front of the card; the magnetic stripe data captured when the card is swiped and the security code (3-4 digit code also known as the card-verification code or value) imprinted on the reverse side of the physical card and the personal identification number (PIN).
Consultation with a firm experienced with the PCI DSS requirements is a critical step early in your compliance objective to minimize your scope and streamline your implementation. Minimization of both cardholder data stored, and the amount of time the data is stored (retention period) is key. The storage of sensitive authentication data after authorization is prohibited; this includes storage of: the magnetic stripe data, card-verification code or value (CVC / CVV), personal identification number (PIN).
Whenever the card number (also known as primary account number or PAN) is displayed, it must be masked. For ease, most organizations will display account numbers as XXXX-XXXX-XXXX-1234, and this requirement applies to any situation where the card number is displayed – physical or electronic.
Should the card number be stored, you’re required to render the card number unreadable (encrypted) when stored. There are several methods one can leverage to accomplish this goal, including encryption of each individual value, encryption of a column in the database, encryption of the file leveraged for storage or encryption of the entire disk. Selection of the encryption approach really depends on your particular situation, and should be considered carefully before making a snap decision as there may be ramifications that impact your application layer, middleware and encryption authentication requirements.
Any form of encryption that is needed as a result of having cardholder data stored will also require you to establish an encryption key management program that will be required to be included in your policies, limit number of locations of key storage, and limit the number of key custodians (people with access to any portion of the cryptographic keys). For the key management requirements of PCI DSS, there are several requirements from a process / policy perspective that need to be addressed and numerous possibilities for maintaining compliance.
Whenever transmission of cardholder data is required across an open, public network (the Internet) that transmission must leverage strong encryption and security protocols such as SSL / TLS or IPSEC. An example of SSL would be the electronic transmission of web based traffic, such as when you log into your web based banking interface and the URL is begins with HTTPS:// and the lock is showing on your web browser. An example of IPSEC could be a situation where your organization requires an encrypted tunnel from your firewall to the firewall of one of your customers.
There are numerous requirements for the deployment of wireless technology when that technology is transmitting cardholder data or connected to the cardholder data environment. Unless your implementation specifically requires wireless technology, there are numerous advantages to avoiding the implementation of wireless. However, if you do require wireless technology for your environment it would be strongly recommended to consult with an expert regarding your specific needs.
Lastly, your policies need to prohibit the unencrypted sending of cardholder data through end-user messaging technologies such as email, instant messaging, chat. Unless your business requires the encrypted transmission of cardholder data through such end-user messaging technologies, complexities of policies and procedures are streamlined by a business stance that indicates all transmission of cardholder data via end-user messaging is prohibited.
In the next blog posting, we will cover “Maintain a Vulnerability Management Program”.
Adam Goslin, Co-Founder, High Bit Security, LLC
Adam has an IT career that spans more than 15 years, recently leading the IT and Infrastructure teams of Osiris Innovations Group as the Vice-President of IT, including leading the company through achieving PCI DSS Compliance. Adam went on to found the full service security firm, High Bit Security, LLC., specializing in assisting companies looking to achieve Payment Card Industry Data Security Standards compliance; and cost effective Penetration Testing.
For more information about PCI compliance, you can email Adam at agoslin at highbitsecurity.com

How a Metric-driven, Collaborative Company Culture Nurtures Great Customer Service
By April Sage on August 26, 2010
As one of the most recent additions to Online Tech, the differences in company culture from previous businesses remain fresh and notable. Coming from an agency background with a perspective across many industries and business models, it’s not been easy in Michigan to share a lot of good news. Companies have lost budgets, workers have lost colleagues, businesses have radically downsized or downright faded away. So at Online Tech, laughter was one notable difference. An increasing number of employees and meeting or exceeding quarterly targets another. A 3rd straight growth year? In Michigan?! Almost unheard of. It got the better of my curiosity going, that’s for sure.
There’s a lot of quiet, heads down work here, but a strong and definable team spirit that sets the context for our individual efforts. For example, every day at 3:30 sharp, we all get together for a 10 minute huddle. It’s always met with good spirits, and always right to the point. Each department – finance, sales and marketing, operations, & product development – brings 3-4 metrics to the meeting. All stats are shared company wide – across headquarters, all data centers, reps and techs on the road – everyone. We’re all on the same team here, every day. We all know exactly where the #s stand – revenue, pipeline, losses, support tickets.
Some of the metrics stand out more than others. Sure, the revenue and losses that translate directly to our overall profitability are key. But there are 2 metrics that make the entire company pause – all attention becomes riveted, and I’m not even sure people remember to breathe if these stats are anything other than “0”:
1) number of outages that result in any customer down time
2) number of tickets unanswered after 15 minutes or unresolved after 1 hour
Everyone in the company knows that as a data center provider, these two metrics are the lifeblood of our business. If we can’t stand behind our promise to be “Always On”, all other metrics will falter.
Every company responds to their customers. But how many have proactive, daily measuring and sharing of those metrics across the entire company? Instead of a harried response to emergencies, we find ourselves more often making process improvements that will further decrease the number of trouble tickets, our response time to them, and give our clients better visibility and access to the status and performance of their services and devices – before problems cause downtime. Instead of resentful frustration, we enjoy a steady stream of raves and enthusiastic testimonials and referrals – which makes daily life enjoyable for all of us. Remember that laughter differentiator?
Does it really make a difference to the bottom line? Our average length of contract has extended by several months in the past year. Our customer retention is higher. Our bottom line has increased 30% over the last year, our 3rd straight year of growth during some of the toughest times Michigan has faced.
Try it out. Choose the top 10 indicators of success in your job, department, or company. Take 5 minutes to measure them every day and share the metrics with everyone involved. See where you stand in a month, 3 months, 6 months. Maybe you’ll have more to laugh about and less to stress about.
Add Comment
Posted in Data Centers | Tagged company culture, customer service, metrics | Leave a response